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Knowing your customer's archetype can ignite the impact of your sales conversations and accelerate speed to conversion.
In this interactive workshop, you'll explore the behavioral science behind story-styles — how people are wired to receive, process, and remember information differently — and how to identify those styles in real time through conversation cues and the language your prospect uses.
We'll share a playbook for adapting the stories you tell in response to who's across the table from you: unlocking deeper relationship-building, increasing your memorability, and moving prospects through the funnel with greater confidence and less friction.
Drawing on Storycraft Lab's Experience Profiles™ framework — which uses behavioral science to uncover preferences, affinities, and values beyond demographics — you'll practice reading the room, matching your narrative to your audience's archetype, and crafting the kind of story that lands.
You'll walk away with:
A working vocabulary of audience archetypes and the keywords that signal each
A personal story-adapting playbook you can use in your next call
Conversation starters and follow-up frameworks tailored to each profile type
Confidence that your story won't just inform — it will resonate
Sales teams with profile context see 3–5x higher conversion. This session shows you how to get there.
Great for: Sales teams, business development professionals, account managers, and anyone whose job is to build trust and close faster.
Knowing your customer's archetype can ignite the impact of your sales conversations and accelerate speed to conversion.
In this interactive workshop, you'll explore the behavioral science behind story-styles — how people are wired to receive, process, and remember information differently — and how to identify those styles in real time through conversation cues and the language your prospect uses.
We'll share a playbook for adapting the stories you tell in response to who's across the table from you: unlocking deeper relationship-building, increasing your memorability, and moving prospects through the funnel with greater confidence and less friction.
Drawing on Storycraft Lab's Experience Profiles™ framework — which uses behavioral science to uncover preferences, affinities, and values beyond demographics — you'll practice reading the room, matching your narrative to your audience's archetype, and crafting the kind of story that lands.
You'll walk away with:
A working vocabulary of audience archetypes and the keywords that signal each
A personal story-adapting playbook you can use in your next call
Conversation starters and follow-up frameworks tailored to each profile type
Confidence that your story won't just inform — it will resonate
Sales teams with profile context see 3–5x higher conversion. This session shows you how to get there.
Great for: Sales teams, business development professionals, account managers, and anyone whose job is to build trust and close faster.
